Gamification Market Outlook 2026 By Solutions, Size, Share, Trends, Opportunity and Forecast
According to TechSci Research, Global gamification market was valued at more than $ 9.80 billion in 2019 and is projected to grow at an impressive CAGR of over 32% during 2021-2026, on account of growing demand for customer experience enrichment and improved engagement of employees. In business context, gamification refers to the integration of game mechanics into an internal business process, website, or marketing campaign so as to encourage the participation of target audience. Increasing number of smartphones and mobile devices is positively influencing the growth of the market. Moreover, social media platforms are further contributing to the growth of gamification market as they allow users to share their experiences with friends and co-workers, thereby elevating the effectiveness of the platform. Global gamification market can be categorized based on the solution, deployment, organization size, application, end-user vertical and regional analysis. In terms of solution,...