ICT Industry Reports

According to TechSci Research,  Global real-time bidding market is projected to exhibit a CAGR of more than 31% during the forecast period, growing from over $ 7 billion in 2019, on account of increasing proliferation of smartphones and high return on investments. Real-time bidding allows advertising inventory to be sold and bought on an effective per impression basis through auctions. More and more media, retail and e-commerce companies are investing in marketing solutions, thereby aiding the market. Companies are opting for digital marketing campaigns, as these companies can reach the targeted audience in short time. Moreover, marketing strategies such as real-time bidding allows monitoring of the effectiveness of the campaign without additional investment. However, issue of data leakage can inhibit market growth. Real-time bidding market, globally, can be segmented based on auction type, AD format, application, device and region. On the basis of auction type, the market can be ...